Jacob Milner launches HVAC SEO for AI search visibility

Former Royal Marines Commando Jacob Milner has launched HVAC SEO to help HVAC contractors in the US and UK show up in Google, Google Maps and AI tools like ChatGPT. The company is betting that AI search will reshape how homeowners choose emergency repair providers and that contractors need both local SEO and AI SEO to stay visible.

Why it matters: - HVAC contractors are competing for visibility in a search environment that now includes AI tools, not just Google results. - Homeowners asking AI for help with heating or cooling problems often see a short list of recommendations, which can leave many local businesses out. - HVAC SEO is built to help contractors appear across Google Search, Google Maps and AI platforms in the United States and United Kingdom.

What happened: - Jacob Milner, a former Royal Marines Commando and electronic warfare specialist, launched HVAC SEO in 2026. - The company serves HVAC contractors in the US and UK. - HVAC SEO combines local SEO and AI SEO in one package. - The company is designed to help heating, ventilation and air conditioning businesses get found on Google Search, Google Maps and AI tools such as ChatGPT, Gemini and Perplexity.

The details: - A pilot study asked 11 AI platforms, including ChatGPT, Gemini, Perplexity, Claude and Google AI Mode, for the best AC repair company in Columbus, Ohio. - The platforms named 67 companies in total. - Nearly 8 in 10 of those companies were named by only one platform. - Only one company was named by most of the platforms. - Milner said the AI answer is a short list and most HVAC companies are not on it. - Milner said the signals AI reads can be improved through consistent business details, clear service pages, real reviews and mentions on trusted sites. - HVAC SEO is turning the pilot into the HVAC AI Visibility Index, which will track which HVAC companies AI platforms recommend across cities in the US and UK. - Jacob Milner was born in Torquay, Devon. - Milner joined the Royal Marines in 2014, passed out of training with 183 Troop and served until 2023. - After leaving the Royal Marines, Milner moved into e-commerce and then SEO. - Milner trained through Nathan Gotch's GotchSEO Academy. - Milner founded EpicEdits in April 2024 as an AI SEO agency for private aviation. - Milner founded HVAC SEO in 2026 to bring the same approach to HVAC contractors. - Milner also hosts the HVAC Marketing Masterclass podcast and the Private Aviation Mastermind podcast. - HVAC SEO says its work includes Google Business Profile optimization, citations, reviews, and service and city pages on the local SEO side. - HVAC SEO says its AI SEO work focuses on making an HVAC company easy for ChatGPT, Gemini, Perplexity and Google AI to find, trust and recommend. - HVAC contractors can get a free growth plan at hvacseo.io. - Working with Jacob Milner starts from $2,000 a month, with local SEO and AI SEO delivered together.

Between the lines: - The launch reflects a broader shift in search behavior, where AI systems are becoming a first stop for recommendations instead of a traditional list of web links. - HVAC SEO is positioning search visibility as a multi-channel problem, not just a Google rankings problem. - Milner's military background and prior work in private aviation SEO are part of the founder story, but the business pitch centers on adapting contractor marketing to AI discovery.

What's next: - HVAC SEO will expand its pilot study into the HVAC AI Visibility Index. - The index will measure which HVAC companies AI tools recommend across cities in the US and UK. - Contractors interested in the service can request a free growth plan through the company website.

The bottom line: - HVAC SEO is betting that HVAC leads will increasingly depend on whether a company shows up inside AI-generated recommendations, not just on search pages.